Overview

Growing your business while satisfying Customer Identification Program (CIP) regulations demands the ability to make effective and efficient decisions on prospective customers.
LexisNexis® InstantID® delivers instant identity verification to drive smarter decisions and keep customer acquisition in focus.

LexID Overview

This guide explains how LexID works, which personal attributes you can provide, and how to interpret the confidence score returned with your LexID.

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NOTE

This service is only supported within the United States

1. Personal Attributes

The full list of attributes available:

• Full Name
• Address
• Phone Number
• Date of Birth (DOB)
• Social Security Number (SSN)

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TIP

Including as much accurate PII as possible (name, address, DOB, SSN) yields better matching results. Minor variations can significantly impact the confidence score.

2. LexID & Confidence Score Output

When you submit PII, you receive:

• LexID (e.g., 1071604939)
• Confidence Score (0–100)

    "acquiredAttributes": [
        {
            "provider": "Lexis Nexis",
            "serviceOffering": "Lexis Nexis lexID Only Service",
            "attributeType": "LexID",
            "dateCreated": "01/01/2001 20:42:06",
            "values": {
                "lexID": "1071604939"
            }
        },
        {
            "provider": "Lexis Nexis",
            "serviceOffering": "Lexis Nexis lexID Only Service",
            "attributeType": "LNCDLScore",
            "dateCreated": "05/01/2011 20:42:06",
            "values": {
                "LNCDLScore": "99"
            }
        }
    ],

3. Interpreting the Confidence Score

• 100
  Only one profile matches the PII you provided.

• 75 – 99
  Multiple profiles exist, but we’re confident the returned LexID is primary.
  Usually driven by highly specific PII (e.g., SSN).

• Below 75
  Multiple profiles exist, and we cannot confidently pick a primary.
  Score ≈50 suggests two similarly matching profiles with insufficient separation.

Client Tip: Some clients use a threshold of 80+ for assignment based on their own testing. You can treat 75 the same as 100 for “confident match” purposes.

4. Data Clusters & LexID Lifecycle

1. Data Cluster
   A collection of PII not yet linked to a unique person.

2. Primary LexID
   Assigned to a Data Cluster once there’s enough proof (e.g., SSN) of a unique individual.

3. Secondary LexID
   Created when new PII does not match any existing LexID.

   • With additional PII, secondary LexIDs can merge into primaries.
   • Primary LexIDs have robust data; secondaries are limited until they merge.

5. Best Practices

• Maximize PII Accuracy: Minor errors (typos, outdated address) can lower scores.
• Use All Available Fields: The more data points you supply, the stronger the match.
• Monitor Thresholds: Adjust your confidence threshold (e.g., 75 vs. 80) based on your use case.

Available Assertions (See table below)

Assertions (cont...)

Acquired Attributes (additional data returned from Lexis Nexis)

Questions or Support

For further assistance, contact:

[email protected]